Ethical principles that hold firm and pass across generations and centuries derive from people who 'contribute to the conversation' truths about two types of reality:
and
If you don't know where your ethics come from, then what makes you think you will be ethically correct and consistent when you face an ethical challenge?
Ethics derive from the social relationships we have... at the level of the society that we live in, not just at the level of our own friends, neighborhood, family, or business.
There are four general options for defining what the fundamental purpose of a business is.
Which of these four options do you dial into?
I and many other people (like Peter Drucker) have developed arguments for why this cannot be the most correct option.
This was Drucker's perspective.
To do this, the business must provide those customers with value.
OK... but why not define for whom the business wants to create value?
Choosing worthy stakeholders (including employees) for whom to create value can make a business heroic.
and
They should instead:
Email the address below or use the Contact form on this website for information on:
- speaking events.
- educational seminars.
- professional consultation.